Telling stories is timeless
Digital technology changes daily, but the principles of storytelling stay pretty much the same. We might read a tablet instead of a book, watch YouTube instead of TV, talk on FaceTime instead of a telephone, use a smartphone instead of a pen – but we still need to tell a story or communicate a message effectively, in the right tone-of-voice. And there’s quite a few ways that can be done.
As a writer and marketing consultant, here’s a bit of what I can do:
- High-level copywriting, proof-reading and editing.
- Understand an audience and find the right tone-of-voice.
- Concept development, branding, marketing strategy.
- Native advertising & sponsored content articles, ghostwriting.
- Journalism – Media, Entertainment & Arts Alliance (MEAA) accredited.
- Website content creation, Information Architecture (IA), user experience (UX), SEO.
- Digital content: blog posts, e-newsletters, articles and other communications.
- Social media strategy, community management and copywriting.
- Define appropriate tone-of-voice and develop copy style guides.
- Copywriting for print collateral including brochures, booklets and newsletters.
- Turn jargon into reader-friendly copy.
- Mobile app concept development and content creation.
- Video concepts, scriptwriting, direction.
- Also good with a camera.
Cool tech stuff like Skype and Trello means it’s easy to work with anyone, anywhere. I’m currently based in Melbourne but happy to travel.
It’s the beginning of the Queen’s Birthday long weekend and I’m reminded of my incredible life in London in the 90s, when “Cool Britannia” was the catch-cry and I was in the thick of what was, arguably, the coolest city in the world, in a pre-terrorism era...